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de Bono Thinking 24x7 Software
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Management Intelligence
Click here for the new Thinking Manager
Website by Edward de Bono & Robert Heller
"Ideas are the currency of success. They separate you from
your competition."
- Dr. Edward de Bono |
| "If you haven't heard of Edward de Bono
or Lateral Thinking, perhaps you have been too busy thinking in
conventional ways." |
| - Forbes Magazine
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| "...I have become a convert. In 'lateral
thinking' our normally haphazard way of thinking is replaced by
a deliberate method that, in a prescribed and systematic way, solves
the problems." |
| - Ivar Giaver, Nobel Prize
for Physics, Renssalear Institute |
A Few of the
Companies using
Lateral Thinking™ |
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AT&T
DuPont
Raytheon
The Times of London
Motorola
Prudential Insurance
Rockwell International
The Hoover Company
Myers Squibb
Young & Rubicam
Philip Morris
New York City Police
Albemarle Corporation
Monsanto
Nippon Telephone
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Lateral
Thinking™ is a systematic approach to Creativity
(you deliberately use specific steps and techniques to
think creatively)
In the face of fast-changing trends, fierce competition
and the need to work miracles despite tight budgets, better
quality and service are not enough. Creativity and innovation
are the only engines that will drive lasting success.
Lateral Thinking™ is essential. Instead of linear
or vertical thinking, which relies solely on logic, Lateral
Thinking™ is a deliberate, systematic process of
using your abilty to think in a different way. These proven
methods make insight, creativity, and innovation happen.
We know creative thinking is a skill that can be learned
and we will show you how with these methods. |
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| Click
here for Lateral Thinking slide presentation |
Take a look at our program format:
| The Need for Lateral Thinking
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- Shattering the myths around creative thinking
- Understanding the logic of Lateral Thinking
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| Focus |
- Shifting from the single focus on problems
- Learning the importance of redefining the focus
- Developing your own creative hit list
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| Challenge |
- Challenging traditional ways constructively
- Learning to break free of our thinking patterns
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| Alternatives |
- Learning the 'how to' and value of extracting concepts
- Using concepts to breed new ideas
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| Random Entry |
- Using random input to create new connections
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| Provocation |
- Going beyond deferring judgement to active movement
- Turning provocative ideas into practical solutions
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| Harvesting and Treatment
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- Maximizing the capturing of ideas from your creative
thinking
- Turning starter ideas into workable ideas
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Our minds have been trained to find typical and predictable
solutions to problems. Often this leads to 'thinking inside
the box' and to entrapment in old paradigms. As illustration,
challenging old paradigms and using Dr. Edward de Bono's Lateral
Thinking methods, a DuPont employee eliminated nine steps
in their Kevlar manufacturing process and saved the company
$30 million dollars a year. More clearly you see that learning
to think deliberately 'outside the box' pays off. From strategic
planning to solutions for everyday issues, thousands of individuals
worldwide have used this proven method to create and innovate
breakthroughs.
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Outcomes
You will learn how to:
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- Shatter the myths
around creative thinking - you can do it, and do it
better.
- Bring your creative thinking and the thinking of
others into a sharp focus.
- Develop your
own creative hit list.
- Find and build
on the concept behind one idea to create even more
ideas.
- Spark new ideas
using random input and entry.
- Go beyond deferring
judgement to active movement.
- Use provocative questions
to challenge current thinking.
- Turn provocative
ideas into new and practical solutions.
- Challenge your
organization's current thinking constructively and
productively
- Turn harvested
ideas into usable, practical forms.
- Maximize the
ideas you capture from creative thinking.
- Be creative
on demand.
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| The Lateral Thinking™ Course now includes in addition
to your manual and the book Serious Creativity, the CD
Rom Serious Creativity. The CD Rom is a powerful complementary
tool to your Lateral Thinking course. |
Lateral Thinking™ is : |
- Seeking to solve problems by using unique methods
- A process and willingness to look at things in a
different way
- Thinking that complements analytical and critical
thinking
- A fast, effective tool used to help individuals,
teams, and companies solve tough problems and create
new products, processes, and services.
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Click here for pre-seminar
reading on Lateral Thinking™.
We encourage you to read this article prior to attending the
Lateral Thinking™ seminar. This article is also available
in booklet format and can be purchased to help you communicate
the value of the Lateral Thinking™ method to others.
Contact us if you need additional copies.
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