In the face of fast-changing trends, fierce competition and the need to work miracles despite tight budgets, better quality and service are not enough. Creativity and innovation are the only engines that will drive lasting success. Lateral Thinking™ is essential. Instead of linear or vertical thinking, which relies solely on logic, Lateral Thinking™ is a deliberate, systematic process of using your ability to think in a different way. These proven methods make insight, creativity, and innovation happen. We know creative thinking is a skill that can be learned and we will show you how with these methods.
Harvesting and Treatment
Our minds have been trained to find typical and predictable solutions to problems. Often this leads to ‘thinking inside the box’ and to entrapment in old paradigms. As illustration, challenging old paradigms and using Dr. Edward de Bono’s Lateral Thinking methods, a DuPont employee eliminated nine steps in their Kevlar manufacturing process and saved the company $30 million dollars a year. More clearly you see that learning to think deliberately ‘outside the box’ pays off. From strategic planning to solutions for everyday issues, thousands of individuals worldwide have used this proven method to create and innovate breakthroughs.
You will learn how to:
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We encourage you to read this article prior to attending the Lateral Thinking™ seminar. This article is also available in booklet format and can be purchased to help you communicate the value of the Lateral Thinking™ method to others. Contact us if you need additional copies.